Building Legacy: A Promotional Film for USG Middle East
The brief
USG Middle East, a leading building-materials supplier with 40+ years in the region, wanted a promotional video that showed both its heritage and its current product range. The film had to cover ceiling systems, drywall, metal framing and plasterboards, and make a technical product line feel engaging to contractors, developers and partners across the Gulf.
The approach
Pi Video Pro handled the visual storytelling from start to finish. • Scale: Aerial drone footage of Riyadh and Dubai tied USG's legacy to the cities its materials helped build. • Substance: Factory footage showed the manufacturing behind the products. • Clarity: Product demonstrations showed how each system works in practice. • Pace: Editing connected skyline, factory and product shots into one narrative from heritage to present-day lineup.
The outcome
The result was a polished promotional film, published as a collaboration between USG and Pivideo, that presents USG ME's four decades of regional leadership and full product range in a single story.